December 2 is the busiest anticipated shipping day with logistic services handling an upwards of 85 million holiday packages and that’s not including the 2.5 billion pieces of just holiday greeting cards that USPS handle on an annual basis for just the week of December 16th.
53.8% people admit starting their holiday shopping before November with 13% starting as early as before September! However, the majority (39%) does their holiday shopping during the month of November and up to 4% wait til last minute, shopping on Christmas Eve.
Foot traffic on Black Friday has been slowly decreasing since 2012 with more and more people preferring to do their holiday shopping online. This year’s Cyber Monday broke records with shoppers spending $9.2 billion online. (Up 17% from 2018.)
Retailers can hire up to 780 thousand seasonal employees and the average person spends around $800 on holiday shopping.
The “golden hours of retail” during Black Friday/Cyber Monday are from 10pm to 2am. During these hours, stores can generate up to 30% of the day’s revenue.
Black Friday deals can pull up to a total of $58 billion a year. For some retailers, the holiday season can make up 25-40% of their total industry sales.
25% of all online traffic on Black Friday come from smart phones. 45% of this demographic are 18-24 year old.
The top 3 reasons why people are starting to prefer doing their shopping online than in stores are: 24-hour shopping convenience (35.1%); easier to compare prices (33.1%); and free shipping offer (31.5%).
Trucks travel an average of 500 million miles during the holidays— to put it in perspective, the distance between the Earth and Jupiter is 483 million miles!
56% of Americans receive unwanted gifts during the holidays which leads up to 36% returning the unwanted gifts. The economic impact of returned goods totals over $100 billion with the costs encompassing the labor of collecting, scanning, sorting, crediting the stores, and invoicing vendors.
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